Fans of Korean culture, travel, and entertainment are in for a treat this May as the Korea Travel Fair 2025: Your Gateway to K-Culture takes over Plaza Singapura from 16 to 18 May 2025. Organized by the Korea Tourism Organization (KTO), this vibrant three-day event celebrates both the rich world of K-culture and the 50th anniversary of Korea–Singapore diplomatic relations.
The fair will feature an exciting opening ceremony on 17 May, with special appearances by beloved Hallyu actor Yim Si-wan and K-drama OST star PUNCH. Whether you’re a K-pop enthusiast, K-beauty fan, foodie, or avid traveller, this is your one-stop gateway to all things Korea.
Details of Korea Travel Fair 2025:
Date: 16–18 May 2025, Friday–Sunday
Venue: Plaza Singapura, Main Atrium & The Alley
Time: 10:30 AM – 9:00 PM daily
Experience Korea Like Never Before
With more than 20 exhibitors, the fair brings together Regional Tourism Organizations (RTOs) from Jeju, Busan, Gyeongsangnam-do, and Jeollanam-do. While Jeju and Busan continue to top must-visit lists, this year’s spotlight shines on lesser-known southern gems:
- Gyeongsangnam-do, famed for its serene temples and scenic port towns like Namhae and Tongyeong.
- Jeollanam-do, home to lush green tea fields in Boseong and a deep-rooted seasonal food culture found in cities like Mokpo and Yeosu.
Travel agencies such as Chan Brothers Travel, EU Holidays, and Super Travels will be offering exclusive trip packages on-site — complete with gift redemptions for confirmed bookings.
Themed Zones, Style Labs, and Cultural Workshops
Spread across two vibrant areas — the Main Atrium and The Alley — the fair offers a full immersion into Korean lifestyle and creativity.
Get styled and pampered with:
- Skincare consultations by INNISFREE
- Makeup sessions with BEAUTY PLAY and JUNGSAEMMOOL
- K-fashion styling tips from REMODELME
- Personal colour analysis by COLOURBYKIM
Beyond the glam, test your K-travel IQ with digital quizzes, try your hand at DIY crafts, or explore interactive travel games and experiences.
Unlock Rewards and Win Prizes
Take part in the Passport Challenge, where visitors complete five cultural and travel-themed tasks to redeem exclusive blind box gifts.
And don’t miss the daily lucky draws, where prizes include dining vouchers, stylish luggage, and return flight tickets to Korea for two!
Opening Ceremony – 17 May
The 17 May Opening Ceremony blends entertainment and tradition in a uniquely Singapore-Korea way. Enjoy a stirring performance by Korea’s National Gugak Centre, fusing traditional Korean instruments with iconic Singaporean National Day melodies.
Fans will also be treated to a high-energy JUMP! Comic Martial Arts showcase, before PUNCH takes the stage to perform beloved K-drama OSTs that have captured hearts worldwide.
The highlight? Yim Si-wan’s Celebrity Travel Talk, where the actor shares stories from his hometown of Busan, filming insights, food picks, and what it’s like returning to screens for Squid Game Season 3, premiering this June.
Celebrate K-Culture in All Its Forms
From K-beauty and K-fashion to K-food, K-festivals, K-heritage, and the ever-evolving K-wave, Korea Travel Fair 2025 promises something for everyone. Whether you’re planning your next holiday or just looking to soak up the energy of Korean culture, this event is not to be missed.
For more information and the full schedule of the happenings at Korea Travel Fair 2025, do visit HERE.
This event is brought to you by Korea Tourism Organization (KTO).
This is just the beginning of a year filled with exciting cultural exchanges, performances, and experiences. Be part of the celebration as South Korea and Singapore mark 50 years of friendship. For the full list of events and updates, visit the official website of the Embassy of the Republic of Korea in Singapore, or stay tuned to (x)clusive as we bring you highlights from each event throughout the year.
Photos and visuals credited to Korea Tourism Organization (KTO).
