Love all things Korea? Then you won’t want to miss the Hello Korea Fair happening at Takashimaya Square, Ngee Ann City from April 25th to May 6th, 2024! Whether you’re a fashionista, a beauty and skincare enthusiast or a foodie, there’s something for everyone to enjoy.

If you’re into fashion, the fair will be bringing Korean fashion brands, many of which are showcasing their products in Singapore for the very first time. Brands that will be part of the fair include KIMOUI, TRIPLEROOT, NUOSMIQ, and Lapli which are all part of the prestigious “KFASHION82 curated by Shinsegae” incubation programme. Other fashion brands that will also be at the fair are MONSAC, Tennis Foret, and IMVOM.

Beauty lovers – pamper yourself with innovative skincare products from VARI:HOPE, formulated to deliver real transformations. Their star product, the Vitamin C ampoule has sold 1.9 million bottles and is touted as a must-have for brighter, clearer skin.

For all of us foodies, get ready to bring your taste buds on a delicious journey through Korean cuisine. Don’t forget to bring an empty stomach to the fair because you’re going to want to eat everything! For street food options, there will be Seoul Hotteok‘s signature heart-shaped Sarang Hotteok, eggseoul‘s premium egg bread, MUGUNG Bibimbap and MUGUNG Street Food, Woobool Restaurant‘s signature Korean street food-style udon (by Korean actor Lee Jangwoo) and fried chicken nugget (dakgangjeong) by ChickeeN. And if you haven’t already heard of the newest Korean food craze, it’s time to try Yakgwa from Sell:ector. Finally, wash it all off with some award-winning traditional rice wines (makgeolli) by JiPyeong and Boksoondoga.

And of course we must not forget to capture our memories with loved ones – and what better way than photobooths? Get ready with your favourite poses and snap some shots with family and friends at the Pickypic photobooth! You can customise your photos with stylish designs, filters, and stickers to commemorate your Hello Korea experience.

Don’t forget to head down to the fair from this Thursday! And if you’re sharing about it on your socials, don’t forget to hashtag #HelloKoreaSG.

This event is brought to you by WON(E)hada. 

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