Experience Korea at Korea Brand & Entertainment Expo Singapore 2018!

Surprise, surprise, K-pop fans in Singapore! Korea Trade Investment Promotion Agency (KOTRA) will be bringing Korean Brand & Entertainment Expo (also referred as KBEE) to Singapore this November!  

KBEE has previously seen notable Korean artistes such as NCT127, Infinite, iKON, B.A.P, Red Velvet, Actress Ha Ji Won, Actress Song Ji Hyo attend their exhibitions the past six years.

This year, the KBEE exhibition in Singapore will feature six zones notably K-Beauty, K-Fashion, K-Food, K-Services, K-Healthcare and K-Lifestyle. Each zone will have an array of activities and the public will be introduced to products from over 100 companies at the exhibition!

Details of Event

Date: 1 & 2 November 2018 (Thursday & Friday)
Time: 9.30am – 5.00pm
Venue: Marina Bay Sands Convention Centre Halls D, E, F Basement 2
                10 Bayfront Ave, Singapore 018956

Programme Timeline

Day 1 (1 Nov 2018, Thursday)

Time Venue Event Remarks
09:00 – 12:00 Hall D
(Forum Room)
Korea-Singapore Start-Up Demo Day (Seminar & Pitching) * Introduction of Singapore Government Business Start-up Support Program

* Business Networking

09:00 – 17:00 Hall E Hallyu Exhibition & Event / Business Meeting (1) *Admission is Free. Register on-site.
13:00 – 15:00 Hall E
(Mini Stage)
K-Beauty Makeup Show *Collaboration with popular Korean Make-up Artists & Korean Cosmetic
17:00 ~ Hall F Opening Ceremony Part 1:

Opening Performance/VCR/CSR Event/Special Performance

Part 2:

K-pop Showcase (Performance by K-pop Stars)

*CSR refers to K-wave Star Social contribution.

Day 2 (2 Nov 2018, Friday)

Time Venue Event Remarks
09:00 – 14:00 Hall D
(Forum Room)
Korea-Singapore EDU-Tech Industry Cooperation Forum * Business Forum

* Introduction of EduTech Trend in Korea & Singapore

09:00 – 17:00 Hall E Hallyu Exhibition & Event / Business Meeting (2) *Admission is Free. Register on-site.
10:00 – 11:00 Hall E
(Mini Stage)
MCN Power Blogger Show * Get information of latest Korean Products from popular influencers.
11:00 – 12:00 Hall E Online Home-Shopping with Shopee TV
12:00 – 16:00 Hall E Honorary Ambassador Fan Signing Event Fan Signing Session

*13.00-14:00 : Song Ji Hyo

*14:00-15:00 : SNUPER

Asia Rookie High Touch Event

*15:00-16:00 : BOY STORY

Program Highlights

Hallyu Exhibition

Visitors will get to explore K-Beauty, K-Fashion, K-Food, K-Services, K-Healthcare and K-Lifestyle at nearly over 100 exhibition booths during the two day programme.

Some notable exhibition booths include W.SKIN Laboratory, LAP (K-Beauty), HOMELEC KOREA CO. LTD. (K-Lifestyle) and  Yoong Poong Co. Ltd (K-Food). The full list of exhibitors can be found here.

Meet and Greet with Hallyu Stars

The Honorary Ambassador Song Ji Hyo will be making an appearance throughout the event. She will be joined by multi-talented artiste Lee Jun Ho from 2PM, your friendly-boy-next-door Korean boy group SNUPER and JYPE Entertainment‘s latest Chinese boy group Boy Story at the two day event.

Each group of Korean artistes will meet their fans through the Honarary Ambassador Fan signing event in the early afternoon of both days.

They are Lee Jun Ho (Day 1, 13:00 – 14:00 @ Hall E Mini Stage), Song Ji Hyo (Day 2, 13:00 – 14:00) and SNUPER (Day 2, 14:00 – 15:00) @ Hall E.

Visitors can get to know the members from JYPE Entertainment’s BOY STORY during the High Touch session. You can meet the boys up close by purchasing a CSR T-shirt at the venue to receive a ticket for the High Touch session.

Ticketing Details

Admission is free for the Hallyu Exhibition & Event (except for certain halls), and you may register on-site as well. Tickets for “K-Festival” can be downloaded at KBEE’s official Website under the option “K-Festival” → “Download Ticket” after registering for an account on the website. 

*Update: The first round of ticket download happened on 14 October 2018 (Sun) and there will be the second round of ticket download on 17 October 2018 (Wed), 7pm – 9pm.

Look through KBEE’s social media pages for the second important Frequently Asked Questions such as Facebook and Instagram for your understanding. 


Stay with (x)clusive as we bring you the latest updates!

This exhibition is hosted by Ministry of Trade, Industry and Energy and organized by Korea Trade Investment Promotion Agency (KOTRA).

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