Get you and your family ‘Seoul In Love’ at Takashimaya from 15 to 26 March!

Sometimes, you feel like no one understands you… and your love for all things Korean?

Siblings giving you the weird look when you call them oppa (oba?), unnie (orrhnee?), hyung (hiong?), dongsaeng (let’s not even go there)? Parents never understanding what’s so great about your favourite Korean star and their never-aging beautiful looks (no, it’s not plastic – it’s the power of makeup!), or why you insist that chicken and beer should go together?

Seoul In Love

Bring them down to Seoul In Love at Takashimaya and let them experience the love of Korea through the wide range of activities, food and more! There’s something for everyone in the family, and here’s what you can expect at the 12-day Korea extravaganza!

For the K-Poppers

Enjoy exciting KPOP dance performances by groups Cinqswan, G.Moolah and Singapore’s top KPOP dance group and pride, STARREseconds! (For those who do not know, STARREseconds represented Singapore and clinched first place at the 2014 KPOP World Festival in Korea, against strong groups from Thailand, Malaysia, India and more!)


There will also be a special KPOP dance x Taekwondo collaboration by Ildo Taekwondo; if you are into the likes of K-Tigers, this is not to be missed!

Always had the dream to debut as a KPOP idol? Or wondered what kind of training do your favourite idols go through every day? Come join us at ‘Becoming a KPOP Star’ talk session on 18 March Saturday 5pm, where you can hear all about it from past tvN Kpop Star Hunt Season 1 Top 11 finalist Maressa Zahirah, and past Mnet Miss Korea Season 2 winner Josephine Hung!

Jo Jo and Maressa

For the K-Drama lovers

Take photos with Goblin’s Gong Yoo and Strong Woman Do Bong Soon’s Park Hyungsik & Ji Soo at the photo zone, and win Takashimaya vouchers!

Goblin & Strong Woman Do Bong Soon

Or if you are a fan of Lee Minho, he will be literally ‘standing’ at the Korean Embassy booth to welcome you to visit Pyeongchang in Korea, where the Winter Olympics will be held!

You can also stand to win free Viu Premium and goodie bags by participating in Viu’s weekend quizzes held at the main stage at Takashimaya Square, B2!

For the Foodies

If you are into Korean food, get excited as Takashimaya has dedicated their entire Food Hall for the delectable Korean cuisine!

Chicken Up - Crispy Chicken

Other than the famous ‘chi-maek’ (a.k.a chicken and beer) as seen on K-dramas, Korean restaurant Chicken Up will also be serving up an event-exclusive menu featuring the iconic Korean army stew and fried chicken & baby crab!

You can also stock up on popular Korean snacks there, and for those of a legal age, you can also get Korean soju which is going at a special price of $8 when you spend $120 at the event! ($100 spending for DBS Takashimaya Cardholders, limited to 2 bottles per customer per day).

For the Family

Come have fun and learn Korean with Korea’s favourite penguin Pororo brought by Pororo Park Singapore! There are two Play & Learn with Pororo sessions daily from 24 to 26 March, and it is great for all ages.


For those who are tired of visiting ‘standard routes’ with the tour group and want to plan your very own customized trip to Korea, there is also a DIY Travel Talk happening on 24 & 25 March.

You can also learn useful tips, tricks and basic Korean phrases for those who are travelling in Korea for the first time, through our ‘Travel in Korea for Dummies’ talk session on 19 March, Sunday 4pm!

Other special performances the family can join together include performances by The APEX Project acapella group, Bukit Batok Chinese Orchestra as well as the String Quartet, who will be bringing songs with a Korean twist!

For the Fashionistas and K-Beauty Lovers

Get the latest Korean look with the wide range of K-style clothes, beauty products and accessories at Seoul in Love! There are also various workshops, fashion talks and makeup & hairstyle demo for those who wants to try K-beauty for themselves!

One of the workshops include the Brush-lettering / Watercolouring Workshop by LANEIGE, where you can learn how to customise your own lip colour, and you can even get to bring back LANEIGE products from the session! Visit Laneige’s Facebook Page or Takashimaya Laneige’s counter at L1 for more details.

Other fashion and beauty brands that you can expect are:

HConnect - Yoona

H:Connect (endorsed by Girls’ Generation’s Yoona) which has recently released a new classic collection featuring styles from the 60’s to90’s;

Beauty brand Sulwhasoo with their renowned Perfecting Cushion and products focused to brighten your skin such as the Snowrise Brightening series;

And Tissue X by Franz, which is developed by Seoul National University and uses iontophoresis to deliver nutrition to the deepest part of the skin, similar to the treatment used at skin clinics.

And more…

Couples can also check out the Korean-style wedding booths and tech geeks can also try their hands on the latest interactive Gear VR gadgets (with racing set!) at Samsung’s area. You can also receive free Boyle’s Coffee when you activate Samsung Pay, and even be one of the lucky 10 to win a Samsung Gear Fit 2 (worth $298) when you make payment via Samsung Pay!

There are also lots of FREEBIES to WIN!

From return air tickets to Seoul to daily freebies, there’s so much to win at Seoul In Love! Check out the extensive list of contests and prizes you can win at the event!


Scan and win daily!

Visit the DBS QR Code Wall and scan daily to win nifty prizes such as Sulwhasoo and Laneige sampling kits, Pororo Park Discount Vouchers and food items like popular Korean Spicy Instant noodles, Yogurt Potato Chips. You can also stand to win FREE Viu Premium subscription to enjoy unlimited downloads of your favourite Korean shows in HD! And if you are lucky enough, you may even win the Grand Prize, which is a Laneige hamper (worth $300)!

Do remember to download DBS Gamification app in order to scan and win!

Seoul In Love Lucky Draw

Every $120 spent (max of 3 same-day receipts) at Seoul In Love at Takashimaya Square & Food Hall, B2, will entitle you one chance at the Grand Lucky Draw! Stand to win Laneige and Sulwhasoo hampers, Samsung gadgets and a pair of return air tickets to Seoul (worth $1850)!

Social Media Contests

Contest #1: RSVP on the Seoul In Love Facebook event page & win a return air ticket to Seoul!
Contest #2: Parody your favourite drama and win a return air ticket to Seoul!
Contest #3: Snap a photo with Gong Yoo and/or Park Hyung Sik & Jisoo to win $50 Takashimaya Gift Vouchers!

(More to come, check back for updates!)

(x)clusive x Takashimaya Exclusive!

Attempt to write your Korean name and be one of 12 winners to win a limited edition memorabilia and a pass to attend a 90 min Korean Language Workshop hosted by Kampus!

How to participate?

  1. Follow (x)clusive and Takashimaya Seoul In Love Event Page on Facebook.
  2. Snap a photo with your Korean name at the Customise Your Korean Name booth (located at the photo zone in between the Goblin and Strong Woman Do Bong Soon standees)
  3. Upload the photo with the hashtag #takaseoulinlove and tag (x)clusive and Takashimaya Department Store on Facebook.

Do remember to set your post privacy setting to “public” for the entry to be valid. Winners will be announced on (x)clusive’s Facebook page on 27 Mar (Mon), 2pm.

Check out more information on Seoul In Love on Takashimaya’s website here.

Stay tuned for more updates on the event on (x)clusive and our social media accounts! See you there from 15 Mar to 26 Mar!

Follow (x)clusive on TwitterFacebookYouTube and Instagram for your updates on all things Korean in Singapore!

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