“We are extremely excited to hold the region’s first Influence Asia awards show. With the emerging importance of influencer marketing and continuous trends in people following influencers on social media platforms on anything from fashion, beauty to food, it is no longer an option for marketers not to engage influencers. As consumers become savvier, they are more likely to trust the product reviews and experiences of their peers. Influence Asia will be an annual event to pave a path for the industry in the long run.”
Mr Vincent Ha, Gushcloud Chief Executive Officer and Co-Founder
More than 180 leading social media influencers across Singapore, Malaysia, Indonesia, Thailand, and the Philippines will gather in Singapore to compete for top awards in Influence Asia 2015, Asia’s largest social media awards show.
Details of Event:
Date: 7th December 2015, Monday
Venue: Suntec Singapore Convention & Exhibition Centre Level 6
The top 180 participants from five countries will vie for top awards in the following nine categories: Beauty, Lifestyle, Fashion, Parenting, Food, Health & Fitness, YouTube Channel, YouTube Personality, and Breakout Influencer. Five top influencers from the countries will be crowned Influencer of the Year.
“The growth of social media and its focus on digital content market expansion are proven to be a global trend. In particular, influencers who produce high quality creative contents will play an even more important role in leading the digital content marketing scene. Through Influence Asia 2015, influencers in Asia will have a chance to network and celebrate its glory moments together.”
Mr Sang Seok Lee, CEO of Yello Digital Marketing (YDM) Group
Distinguished influencers from Singapore include Narelle and Benjamin Kheng from The Sam Willows, one of Singapore’s most subscribed music band channels on YouTube with over 46,000 subscribers, food blogger Seth Lui whose blog reaches 300,000 unique visitors monthly and Night Owl Cinematics, the popular humour video producers.
TubTim, a Thai host and model with over 906,000 followers on Instagram, Laureen Uy, who is a Filipino designer and an Instagram star with more than 719,000 followers, and Putri Anindya, who will represent Indonesia for Miss Universe 2015 and also has more than 517,000 Instagram followers will also fly in to attend the show.
The list goes on with Malaysia’s singing sensation Elizabeth Tan, best known for her rendition of popular Malay songs with 134,000 subscribers on Youtube, Peter Hugh Davis who is an MMA fighter and a health and fitness influencer in Malaysia, Chandra Liow, an Indonesian YouTube star, Ria Miranda, founder of her eponymous fashion label, and many more.
“The virtual space provides today’s youths with dynamic platforms and creative avenues to communicate, network and influence others. The National Youth Council is always excited to partner young people and youth-led organisations who aspire to impact others positively through their talents, skills and areas of passion. And so we are happy to support Influence Asia 2015 which seeks to recognise talented youth personalities who are positive online influencers and encourage active participation for social good.”
Mr David Chua, CEO of National Youth Council (NYC) and a participating member of Influence Asia Council
As a festival for Asia’s digital marketing industry, Influence Asia 2015 will feature special guests as award presenters, as well as performances from regional artistes. They include Korean-pop star Jay Park, YouTube baby sensation Yebin, Tiffany from Girls’ Generation, American rapper, dancer, record producer, DJ and singer Stefan Kendal Gordy (better known by his stage name Redfoo) and editors of Elite Daily, a popular news platform from USA, and many more.
The regional artistes joining the celebration are Raisa, Indonesia’s most popular songstress with more than six million Instagram followers, Joe Flizzow & SonaOne, Malaysia’s award winning hip-hop artistes, Thailand’s top hip-hop rapper Dandee, and Singapore’s Shigga Shay with the Grizzle Grind Crew, and Gareth Fernandez.
Sheikh Haikel, Singapore’s godfather of hip-hop, and Canadian YouTube personality Peter Chao, will host the show.
The full list of influencers and event details can be found at http://influence-asia.com.