By Elizabeth Tong
“We have created this area as an encouragement for Korea’s entertainment industry to become the best in the world. If we don’t have communication, nothing will be accomplished. I hope that this place will be a place of communication.” – Cube Entertainment CEO Hong Seungsung
Cube Studio officially opened their doors on 10th April 2012, with the aim of being the rendezvous for fans to connect and meet with their favourite Cube artistes such as Beast, 4minute, G.NA and BTOB.
Since its opening, Cube Studio has seen countless fans patronising the cafe on the first floor. Though it may not offer the most delicious beverages or snacks, one cannot deny that it is nothing but secondary to the wholesome experience this cafe provides.
How to get there?
Head to Exit 13, walk out directly from the exit and head straight along the path that heads towards Riviera Hotel. Keep walking along the path until you see Club Answer directly opposite of the road in front of you (and Prima Hotel should be behind you). Head for the street right behind Club Answer, you will see Cube shortly.
If you aren’t up for a bit of walking, head to Exit 14. After you walk out, you will see a bus stop not far away. You can take Buses 143, 362 or 4418 and alight two stops later at the Prima Hotel (프리마 호텔) stop. Turn to your right. (Check the board at the bus stop for updated bus routes.)
Alternatively, head to Exit 9, walk straight from the exit all the way to the big road junction, turn right and then cross the road. Turn right and head straight again.
Through both routes from Exit 9 and 14, you will thereafter see a Baskin Robbins shop.
Walk towards it and you will see Tom N Toms Coffee in an alley on your left.
Walk into that alley and head straight. You will see a Dunkin Donuts on your left, directly opposite JYP Entertainment. When you are facing JYP Entertainment and Dunkin Donuts, go right all the way in and you will see a huge white building, which is Cube Studio. It’s not hard to spot with its stark colour compared to the other buildings.
What’s Cube Studio Like?
The building has a huge TV screen that plays behind-the-scenes clips of Cube Entertainment’s artistes’ activities.
The same clips are also repeated endlessly on a smaller TV screen inside the cafe, situated on the first floor of Cube Studio.
In contrast to the calm and tranquil atmosphere it exudes from the outside, the air in the cafe seems to be constantly buzzing with excitement – perhaps it’s due to the fact that patrons are able to see Cube Entertainment’s artistes walk to and fro to the studio! Many choose to sit beside the glass panels to people-watch, or rather idol-gaze, as it gives a good view to see artistes enter or exit the Cube Studio. Fans/patrons will then scramble out of their seats as though on cue just to get a closer look, to pass them gifts, or to talk to them.
What’s more exciting is the fact that the café holds several online and offline events for fans to meet Cube Entertainment artistes. One significant event previously organized in May had BTOB becoming the cafe waiters for the day, where they took orders from fans, helped made their drinks and even served them.
So what’s recommended?
Drinks sold here range from 3000 to 5000 won, which are relatively cheaper compared to other cafes in Korea; it’s pretty affordable for the younger target market, i.e. local high school-ers, international fans (prices may have risen though). On the menu, the usual caffeinated drinks are available – espresso, cafe latte, cappuccino, cafe mocha. There is also a wide variety of non-caffeinated drinks – tea, latte and frappes. Small snacks are sold as well.
Once you have made an order at the counter, you will be given something like this (picture below) and when it buzzes, it signals that your order is ready.
One of the many non-caffeinated drink options offered at the café – Black Tea Latte and Green Tea Latte.
The summer special, Pat Bing Soo (팥빙수) or more commonly known as Red Bean Shaved Ice, that is highly recommended by BTOB’s Changseob on Twitter (picture below).
This is indeed a refreshing dessert for the hot summer days as it is composed of ingredients such as chewy tteok (rice cake/mochi), sweetened red bean, shaved ice and milk. The only gripe was that the ice to ingredient quotient was a little unbalanced (too much ice), and the milk was a tad diluted (probably by all the melted ice).
Want to shop for some Official CUBE Merchandise?
Inside the cafe, adorning one side of the wall are several autographed merchandises of Cube Entertainment’s artistes.
More merchandise can be found on display near the cafe counter. Several of them are available for the public to purchase, including slogans.
Words of ‘caution’ to first-time patrons!
From time to time, several of Cube’s artistes will patronise the cafe as well. This is not uncommon so do not be surprised!
Excited as you may be upon seeing your favourite artistes at Cube Studio, do try to exercise some self-restraint and refrain from screaming or shouting at them.
Be careful during your attempts to snap photos of the artistes that pass by. The managers (and fans) may get a little prickly and over-protective, especially when the artistes are not in their full make-up.
WIN A BTOB CD PLUS SLOGAN TOWEL!
In line with (x)clusive’s 3rd Anniversary, we will be giving away a BTOB CD (with official poster) plus official BTOB slogan towel!
All you need to do is share this article via (x)clusive’s Twitter (either RT us or share the link and mention @sgXCLUSIVE with the hashtag #xclusive3rdanni) or via (x)clusive’s post on Facebook and comment about this article, and you stand a chance to win! Make sure you share it from us if not the entry will not be valid. Contest is open to those residing in Singapore only.
Deadline to participate in this giveaway: 31 July 2012
For more information on the upcoming contests and giveaways this week for (x)clusive’s 3rd Anniversary, check out this page. Also, don’t forget to VOTE here for your favourite KPOP artistes as well, your votes are important as it may contribute to something bigger in near future!